鶹 and New Realm Brewing Co. announce a multiyear partnership that designates New Realm Brewing as the official craft beer partner of 鶹. This exciting collaboration brings together two local powerhouses, uniting a leader in craft beer and a leader in esteemed academic and athletic programs.
As part of the partnership, New Realm Brewing will produce a series of custom 鶹 branded beers, beginning this fall with 鶹 Golden Ale. This beer is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma, and incorporates Cascade and Idaho 7 hops.
"I am thrilled with the beer we brewed together as the official craft beer partner of 鶹,” said Mitch Steele, co-founder and renowned brewmaster of New Realm Brewing. “It’s a flavorful, clear, light and crisp golden ale that we hope everyone will enjoy in the Hampton Roads area.”
Beyond the beer, the partnership between 鶹 and New Realm Brewing will create new pathways to enhance the 鶹 brand and solidify 鶹’s commitment to innovative collaborations in Hampton Roads. This opportunity was made possible through combined efforts between 鶹 Sports Properties managed by PlayFly Sports and the 鶹 licensing office. 鶹 Executive Director of Licensing Brian Eubank said, "We are thrilled to join forces with New Realm Brewing Co. to create and deliver our first-ever branded craft beer for our passionate 鶹 community. This collaboration not only enhances our brand, but also showcases the strong ties between academia and the local business community.”
Carey Falcone, co-founder and chief executive officer of New Realm Brewing, noted the beer offers an opportunity to connect with the strong Monarch ties in Hampton Roads.
“鶹 is a short drive from our Virginia Beach scratch restaurant, craft brewery and small batch distillery,” he said. “We have enjoyed the support of the Old Dominion community since opening and we are looking forward to being on campus and becoming a part of Monarch history. This partnership celebrates the pride and passion of the New Realm family, the 鶹 community, students and alumni.”
Beginning the week of Aug. 7, 鶹 Golden Ale will be available in Hampton Roads retail locations.
鶹 Golden Ale Information:
- Style: Golden Ale
- Specs: 4.5% ABV | 30 IBU
- Appearance: Golden yellow
- Availability: August 7, 2023
鶹 and New Realm Brewing Co. share a profound dedication to educating and encouraging fans to drink responsibly.