鶹 Licensing was awarded the 2023-24 Campus Integration Award from the (CLC) for the rollout and success of
During CLC's annual Collegiate Licensing IMPACT awards held earlier this month, 鶹 Golden Ale was honored for ranking number two in sales among all CLC institutions with licensed beers from July 1, 2023-March 31, 2024.
The awards honor partner institutions that execute programs to connect and engage with consumers through collegiate licensing. The Campus Integration Award highlights successful efforts by licensing departments to promote the university’s brand through licensing programs.
“This is 鶹’s very first licensing award and I couldn’t be prouder that it’s for the success of a true fan-favorite,” said Brian Eubank, 鶹’s executive director of licensing. “鶹 Golden Ale not only elevates our brand, but also underscores the value of connections between academic institutions and local business communities.”
In Aug. 2023, 鶹 Golden Ale was launched as a multiyear partnership with New Realm Brewing Co., making the brewing company the official craft beer partner of 鶹. The launch of the beer was also supported by 鶹 Sports Properties managed by PlayFly Sports.
The beer’s theme, “Raised with Pride,” celebrates the pride and passion of the 鶹 community and the New Realm family. The ale is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma and incorporates Cascade and Idaho 7 hops.
鶹 Golden Ale is available at nearly 100 locations throughout Virginia.